Over the past year we’ve tried a lot of things and learned a lot. Now, we’re ready to put it all together.

The first step is cleaning up the Zvents interface, and making it as simple and useful as we can with minimal clutter. Starting Monday (Feb. 13, ‘12), that means stripping out some of the fancy graphics, and running a clean, simple site. You might recognize the look- a lot of our partners use it, and it used to be on Zvents.com as well. All the functions you’re used to are still there. If you are promoting events, you’ll see that simplifies some things (like changing images on listings), and that all the promoter tools are unchanged.

Next is a powerful new user experience that will let us put together all the things we’ve learned.

In the meantime, we’d like to thank you- the users who find neat stuff to do, and the promoters who put it out there, the venues who use Zvents and the ticket sellers who make it so easy for everyone to get their tickets.

During the redesign the site will be up and running the whole time, so stick with us and don’t be shy to check in with comments, follow us on Facebook or Twitter, and of course explore the new site as it emerges.

Thanks!

The Z-Team

StubHub’s industry-leading service and platforms provide the ideal launching pad for us to accelerate our growth and expand our mission. We are dedicated to enabling our users to find fun and interesting things to do in their lives by providing the best events and entertainment information across our products and network. StubHub shares our passion and we will work together to drive a new vision for live entertainment.

Check back here for future updates and announcements.

Thank you,

The Zvents Team

To many people, this is a time to spend with family, but with this much going on why stay inside? Take the family with you! The nice thing is that while it’s cold out, there are loads of events for the whole family, for kids, for adults, for college students, seniors, people on a budget a high-rollers.

Perhaps most importantly, there are also loads of charity events and options for volunteering. Try running a search for keywords like “charity,” “volunteer” or “donation” and see what comes up in your area. Some events are great chances to get involved with local community issues, while others are great entertainment that also happen to raise money for charity. You can search, or just go to “Community” under the “More” tab on the top of the Zvents homepage.

Or just look for “festivus” and get out on the town. That’s good too.

According to Westhoff, various city and state officials have refused to rise to the occasion and declare a day in honor of Spinal Tap’s lead singer, and his famous speech about the necessity of extra amplifier power for proper rock and roll. Tufnel, biographed in the 1984 documentary This Is Spinal Tap, has custom amplifiers that go all the way to 11, giving him a ten percent advantage over any band using conventional 10-level amplifiers.

Westhoff has taken the matter into his own hands, and declared this Friday, November 11th, as Nigel Tufnel day. He states that this is to be an international holiday which “transcends all boundaries, both political and geographic.” Celebrated with paid vacation days for all employed people and a temporary stay on the laws of physics, Tufnel Day will be commemorated by “all paying respect to a tiny Stonehenge” at 11:00 am and a curious ritual known as The Smelling Of The Glove at 11:00 pm. Here at Zvents, we think he’s right. If any day this century should be Nigel Tufnel Day, then 11/11/’11 is it.

Fortunately, many people who are not city or state officials have gleefully capitulated to Westhoff’s demands, and Nigel Tufnel Day events are happening all over.

DiPiazza’s in Long Beach, CA is celebrating with a Nigel Tufnel Day Show featuring Naked & Shameless, and Bruno’s in San Francisco has tribute to England’s loudest band featuring several bands. Not to be outdone, Ralph’s Rock Diner in Worcester, MA, is hosting a Spinal Tap/Christopher Guest Tribute Show. We’re not sure who this Christopher Guest is (probably a Nigel Tufnel impersonator), but if it wasn’t so far from the Zvents office, that’s exactly where we would be!

Search for Nigel Tufnel Day on your local Zvents partner to find all the cool Nigel Tufnel Day events out there. And then, turn it up to 11!

*We’ve updated the image display box shape, and dialed in image resolution to display the largest, best-looking picture we can.

*We added thumbnails for additional images- no more clicking through “more media” links!

*We moved the Like, Tweet, Add to Calendar and other buttons off the image.

*We moved the “Edit Event” button down under the event details, and added a handy “Add Image” button.

We’re very proud of the new look. The changes are subtle, but we think they help make the pages look sleeker while still putting as many options right up front as possible. At the end of the day, this is the sort of thing that really makes Zvents hum: not just getting information out there, but really making it look good and be useful.

Want to win them? Here’s how:

We’ve got two sets of tickets, and are giving away one set on Facebook (http://www.facebook.com/zvents) and one on Twitter (http://www.twitter.com/#!/ZVENTS). You can win either one or both sets, and winning either one isn’t going to affect the odds of you winning the other.

To enter in Twitter, tweet us (@ZVENTS) with an event you’re planning to go to and the Zvents URL (or shortened URL, like TinyURL) to the event page, and we’ll throw your name in the hat. Then we’ll randomly draw a name from all the entries we received during the entry period (more on that later), and inform you so that you can claim your winnings.

To enter on Facebook, just write on our wall at www.facebook.com/zvents with an event you’re planning to go to and the Zvents URL to the event page, and we’ll include you in the drawing. Then we’ll randomly draw a name from all the entries will receive during the entry period (more on that later), and inform you so that you can claim your winnings.

The entry period is from when we post this on the Facebook page and Twitter feed (they’ll be very close to each other, within minutes or even seconds), and will go until midnight on Tuesday, September 20th, PST. All entries received between posting and the deadline are eligible.

Winning! We’ll draw two winners (or, if you’re very, very lucky, the same winner twice!) on Wednesday morning and announce the winners on Twitter and Facebook. Then you’ll have three hours to claim your prize by emailing us at support@zvents.com. We’ll announce your name, but won’t be able to tag you on Facebook, so check back! We will, however, comment on your post, so you should get a notification for that. On Twitter, we’ll @-tweet you. We’ll also try to direct message the winners on Twitter and Facebook, but depending how you have your account set up, we may not be able to. If we don’t hear back within three hours of announcing you as the winner, your entry is forfeit and we’ll draw a new winner. Don’t worry, you can play again next time we do this. Winning tickets will be at the will call booth at the San Jose Center For The Performing Arts before the show.

Restrictions: What, you thought this was easy? Since this is an event that serves cocktails, you’ll need to be over 21 to attend. The tickets you win will be good for one event (Broadway San Jose’s Shrek: The Musical’s special Musical Chairs Young Professionals Night) on one day (September 22nd, 2011) at one time (7:30 pm PST) in San Jose, so we recommend you’re local and can actually make it to the show. You’ll need to pick them up from will call, in person, before the show. If you have any other questions, email us at support@zvents.com.

Well, here’s some information!

Most people start looking for stuff to do a month in advance. They don’t stop looking a month in advance, of course, but few people think ahead further than that. For promoters, this means you’ll see clicks start to pick up about 30 days out, and then steadily increase. So to get as many hits on your listing as possible, you want to make sure it’s listed well in advance of the date.

Most listings see a steady increase like a long, slow stair case with a sharp spike in the end. First, there’s that gradual increase, starting a month out and slowly climbing. On top of that, people search for events most often on Fridays and Saturdays, so those are spike days. You’ll see a low interest early on, then a spike on Friday and Saturday, and then a drop down almost as far as the week before, but not quite as far. The next week, there will be a higher spike, and a smaller fall, and hits will increase in waves.

Finally, in the last 48 hours, there’s an exponential increase in clicks on an event. It seems some people really do wait until the last minute! That’s OK- it’s exactly why we built this database. But this spike also includes all those people who marked their calendars for your event and are doing a last-minute check-in for the time and address. For both those reasons, you’ll want to have your event listing up for at least a few weeks before the event happens so links can build up and search engines can index it.

Did you know it can take a week to build outside links? Search engines index the web, and then just search through this index instead crawling the whole web in real time. As you can imagine, it can take a while to index everything! It takes Google a bit under a week, so your listing should appear in Google within five days of creating it. But it doesn’t always take that long- depending on where in the index cycle it happens to be, you could be listed much faster than that.

Zvents’ internal search engine has a much smaller database to index, so it can churn through all our listings is about two hours. If you create an event listing, it’ll be visible on the internet through a direct link right away, but it can take up to two hours to show up in search. Again, though, that’s a maximum time- it’s usually much faster.

So all things considered, you certainly want to put your listing up at least a week in advance to get all those last-minute thrill seekers, but a month is even better. And of course you can post events up to a year in advance, so don’t wait! If you’ve got an event happening any time this fall or winter, put it up as soon as you’ve nailed down the venue and the date. You can always come back later and edit it if the details change.

My first impression of the app was that it’s very pretty, and the easy zooming and dragging of the map is going to be intuitive to anyone who’s ever used an iPad. You can find details on the website, or in the Apple store.

In time, we look forward to more apps coming out from our partners focused in relevant, local and interesting entertainment and event listings.

Here’s a screen shot. Click the image to see what happens if you tap that little blue “more” arrow in the middle!

P.S. Promoters:

See that orange “sponsored” note in the corner of the top ad in the right rail? That’s what Sponsorship does: it gets your listing right on top!

Earlier this week we had one of our lunch meetings, and Jeff (our Director of Service Operations) brought out his camera for a group photo. We thought our readers might be curious to see the faces that power event listings for 300+ newspapers and other media partners and proving that we’ve got what it takes to change the world of events.

(click the image to see it in full size)